Proximate: Revolutionizing Proximity-Based Marketing in the Middle East

Revolutionizing Proximity-Based Marketing in the Middle East

Overview

Proximate is a location-aware, beacon technology-enabled mobile marketing platform designed to transform how businesses connect with their customers. Launched in the Middle East, Proximate brought a groundbreaking approach to retail, banking, leisure, and hospitality industries by delivering hyper-personalized and location-based experiences. By combining beacon technology, a proprietary mobile app, and real-time analytics, Proximate enabled businesses to greet, engage, and delight customers with precision.

The Challenge

Traditional retail and service providers struggled to bridge the gap between physical and digital customer experiences. Conventional marketing channels lacked the ability to deliver real-time, location-based promotions, often leading to missed opportunities to engage consumers effectively.

Businesses needed a solution that could

Attract foot traffic

Drive personalized
engagement

Measure the ROI of their promotional efforts

Solutions

With a carefully crafted brand narrative, we positioned Avanza as more than just a technology provider—it became a partner, a leader, and a name LEADERS could rely on. Key initiatives included:

Real Estate:

  • Empowered property managers to engage potential buyers with unit-specific details, floor plans, and availability as they passed by.

Leisure & Entertainment:

  • Streamlined visitor experiences with digital ticketing, navigation, and ride-specific updates.
  • Introduced gamification elements like quizzes and surveys to enrich customer engagement

Retail

  • Enabled stores to send real-time promotions and alerts to customers within a 1km radius.
  • Facilitated upselling and cross-selling through digital gift vouchers, loyalty points, and personalized deals.
  • Introduced the WayFinder feature to guide customers to stores offering desired products and deals.

Banking

  • Enhanced omnichannel banking experiences with tailored promotions and “meet and greet” services for specific customer segments.
  • Offered detailed analytics for ROI tracking, including customer footfall and time spent in-branch.

Hospitality

  • Delivered personalized services like auto check-in, keyless room entry, and location-based promotions for hotel guests.
  • Upsold services, such as poolside discounts, based on guest preferences.

Technological Edge

Proximate leveraged beacon technology to track customer movement with greater accuracy than GPS or Wi-Fi. This data allowed businesses to:

  • Optimize store layouts.
  • Refine product placement.
  • Tailor marketing campaigns to align with customer behavior.

Impact

Proximate quickly became a game-changer in the Middle East, revolutionizing industries by:

  • Increasing footfall and revenue through targeted, real-time promotions.
  • Enhancing customer experiences with personalized, location-aware interactions.
  • Equipping businesses with actionable insights to measure and refine their marketing efforts.

Conclusion

Proximate redefined how businesses interact with their customers, turning physical locations into dynamic, revenue-generating hubs. Its success underscores the power of integrating beacon technology with customer-centric marketing strategies, setting a new benchmark for proximity-based services.

Case Studies

Together, we’ll create
seamless experiences that
drive real growth.

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2025-04-15T13:42:09+00:00

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