Breaking into a field dominated by well-known global players was an insane challage. The challenge went beyond simply selling solutions; Avanza had to carve out a distinct identity as a thought leader and earn trust in a market that valued pedigree. While others focused on sales and surface visibility, Avanza knew that true success lay in building a foundation of trust, reliability and relatability with its audiences.

With a carefully crafted brand narrative, we positioned Avanza as more than just a technology provider—it became a partner, a leader, and a name LEADERS could rely on. Key initiatives included:

Creating a Resonant Brand Story:

We set out to shape Avanza’s narrative as a pioneer in nascent technology, highlighting its dedication and groundbreaking work that moved beyond traditional solutions.

Developing Next-Gen Use Cases:

Avanza’s projects went on to win awards, such as the Gold Edison Award for the Avaya Customer Happiness Index and Behavior Pattern Analytics. These accomplishments were more than awards; they validated Avanza’s role as a leader in technology.

Prioritizing Trust Over Transactions:

Instead of simply pitching products, we helped Avanza invest in a reputation for quality and reliability, showing potential clients what they should and should not do, (example the Gartner Hypecycles stages of adoption).